How to Use Bonuses to Boost Your Sales
Copyright 2006 Alicia M Forest and ClientAbundance.com
To boost your online sales, create partnerships with colleagues,
and increase the overall value of your product or service, add a
bonus (or several) to your offering.
Here are 5 ideas for bonuses you can use to increase your sales:
1. Offer a special report.
Take several of your articles with a common theme that
complements your offering and compile them into a special
report. If you don't have articles that seem to fit, think of
additional information that you did not include in the original
product and write it up as a special report. Use your word
processing software to write it, then convert it to Adobe PDF to
make it look nice (you can convert your documents into PDFs for
free at http://convert.neevia.com/). Or offer a special report
written by a colleague of yours with information that
complements your offering.
2. Offer an audio.
If you are selling a product that is education-based, offer a
follow-up teleclass to answer any questions that your customers
may have about the material. Or record a special audio to go
along with your product that offers some additional material
that you didn't get to cover in the actual product itself, or
that is an introductory or overview of the material covered in
your offering.
3. Offer a resource file.
If you want to increase your customer's satisfaction with your
product, offer a quality resource list, so they don't have to
waste time and money searching for where to go or who to hire to
follow your sage advice. Put together a list of the service
providers, websites, ezines, books, magazines. etc. that you
personally use (or that come highly recommended to you by your
trusted colleagues) and that are related to your product or
service. Create a PDF of your compiled resources to offer as a
bonus. For example, one bonus that comes with my 21 Easy &
Essential Steps to Online Success System