4 Steps To Prepare For Web Traffic
Copyright 2006 Joe McVoy
Most web site owners who say they want more traffic don't
realize they're not ready for it and the more money they spend
to get it, the more they'll lose!
Is that you?
If you haven't done the four things on this list, the traffic
you bring to your web site won't do you much good and the more
you spend to get it, the more money you'll waste.
Here's the list:
1. SET UP TRACKING FOR EVERY STEP OF YOUR SALES PROCESS
You need to be able to test and improve the effectiveness of
your landing page, your sales letter or home page and your "call
to action" whether a sale or an opt-in to a newsletter. You
can't test what you don't track.
When you split-test each step of your sales process, your web
site is the worst it will ever be right now. Since you'll always
be testing against something new, you'll only make changes to
your headline, copy, offer or other aspects of your site if they
beat what you have now.
2. DESIGN YOUR SITE TO CREATE A VISITOR ACTION
To get your visitors to take the action you want, you should
consider a few things in it's design that many businesses don't.
They are:
- Design your site so that a visitor knows what your site is all
about in