4 Steps To Prepare For Web Traffic

Copyright 2006 Joe McVoy Most web site owners who say they want more traffic don't realize they're not ready for it and the more money they spend to get it, the more they'll lose! Is that you? If you haven't done the four things on this list, the traffic you bring to your web site won't do you much good and the more you spend to get it, the more money you'll waste. Here's the list: 1. SET UP TRACKING FOR EVERY STEP OF YOUR SALES PROCESS You need to be able to test and improve the effectiveness of your landing page, your sales letter or home page and your "call to action" whether a sale or an opt-in to a newsletter. You can't test what you don't track. When you split-test each step of your sales process, your web site is the worst it will ever be right now. Since you'll always be testing against something new, you'll only make changes to your headline, copy, offer or other aspects of your site if they beat what you have now. 2. DESIGN YOUR SITE TO CREATE A VISITOR ACTION To get your visitors to take the action you want, you should consider a few things in it's design that many businesses don't. They are: - Design your site so that a visitor knows what your site is all about in