Who Is Your Guru.
Hi Friend,
The other day I was talking to a guy at the health club I just
joined. (Never had time when I was working for someone else.)
We started talking about our personal trainers. If you aren't
familiar with the term, these are fitness experts who are
educated to design work-out routines based on an individuals
strengths, needs and goals.
Anyway, Rick said something that struck me right between the
eyes. "I got so confused reading all the books and fitness
magazines. Everyone has a different opinion of what works the
best. I finally figured if I was going to work out, I might as
well pick one expert, listen to them and follow their program."
Later, as I was driving my sore body home, I thought about how
appropriate Rick's comment was to Internet Marketing.
Everyone's an expert. (Even people who have yet to sell their
first eBook.) And there are a million programs, books, secrets,
techniques and tactics that will work for you.
The problem is, you can easily fall into what my favorite
business school professor called, "Analysis Paralysis".
That's where a lot of people are stuck.
They keep reading, and it gets in the way of actually doing
something.
***** I was guilty *****
I was guilty of this, too. I must have bought several hundred
dollars worth of books and courses before I found what worked
for me.
Fortunately, the expert I decided to follow was, in hindsight,
an excellent choice. And by following his advice and listening
to his ideas, I have built up a couple of successful income
streams.
My point isn't that my "guru" is the right one for everyone.
The point is to pick one or maybe a couple of people you really
respect, and model them. Of course, make sure they are actually
successful in their own businesses first.
But when you find someone you respect and whose style you like,
listen to their advice and follow what they recommend in their
writings.
***** Save Your Brain *****
Following this strategy can save lots of brain cells that you
would spend switching strategies and tactics. It avoids
confusion and gives you a good point of reference from which to
work.
You don't have to keep reading and searching for the latest
eBooks. Assume your guru knows the latest tactics and will
advise you of how well they work.
I'm not saying you never look at another eBook or eZine again,
it's just that you have one primary star you follow, it's that
much easier to find your way.