Business Cards Are Excellent Salesman
Since the 19th century business cards were widespread among
people of all classes with a business to promote. The earliest
form of business cards, known as tradecards, were used as
advertising materials and as maps used to direct the public to
the merchant's store. Today business cards are among the most
important marketing material that every business must have.
The business card is perhaps the best salesman that you can
have. That is why it is essential that it contains much more
than your name, address, and contact numbers and services. It
should be designed keeping its purpose in mind - that is its
being a powerful sales tool. So let's start with the design. If
you want to create a business card that contains a photo with
gradient colors you can try using a glossy paper to ensure that
the cards are printed as good as they look on the screen. Or
else, you can get disappointed with the print out.
In addition, if your card design contains background color or
images, you can use papers that have gaps between them as these
gaps will allow you to make up for the unavoidable elusiveness
of the printer paper feed system. However, most stock cards
don't have gaps so if you don't want to have trouble with
printing, make sure your photos, images and text are at 3mm off
the edge of the card. This way the minor printer imprecision
will not destroy your business cards.
When it comes to printing, make sure that the paper stock that
you will use is compatible to your printer. As inkjet and laser
printer uses different technologies, it is important that you
only feed paper type that is attuned to your printer choice. So
for instance you will be using a laser printer, using a paper
with glossy coating can cause damage to the printer. Hence, the
right choice of paper stock will greatly affect your business
cards print out.
Now let's come to the strategies you can utilize in business
card distribution. Aside from the usual handing out of your
business cards during tradeshows, conventions, meetings and the
like, tucking them in your products before delivery can be a
good idea. Say you are a florist. You can consider tying your
business card around the flowers. Or if use bags in packaging
your products, you can staple or tie your card on the outside of
the bag. You can also include you cards in your letters and
invoices. And if you are really crafty you can slip in your
cards into your designs - you can include them in your greeting
cards, emboss them with your rubber stamps or blend them with
your other artworks.
There are endless possibilities when it comes to designing and
handing out your business cards. You just have to know how to
utilize these possibilities to your advantage. Remember that
your business cards can be your best salesman, so make them
represent you effectively.
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