Autoresponder Access To Secret Pages
People love to have access to things that other people can't
get. It makes them feel special, and it is a marketing tactic
that really works. Granting access to secret pages works well on
the Internet. It works best when it is limited. For instance,
you can grant access to only a lucky few, or you can have a time
limit for accessing the pages. You can grant access to secret
pages on your website with an autoresponder.
The way this works is quite simple. You create a directory on
your website that is password protected, with one login and
password that everybody can use. You then create some valuable
content for that directory. You can call this your secret vault
or your private stash or anything else you want to call it - as
long as it sounds like something that your visitors may really
want to get their hands on. For instance 'the secret tools that
helped me earn thousands each month' would probably entice many
people who want to learn how to make money.
Once you get the directory and the pages set up, put the URL of
the pages and the login name and password in an autoresponder.
Write a sales page and distribute it to your opt-in list, or
have other list owners distribute it to theirs. Make sure you
'limit' the offer. Don't let people assume that you are going to
share this secret information with the rest of the world - they
want to be the only ones with this special access!
Keep access to the secret pages free. The goal is to get people
to those pages, so that they can purchase your products or
services. However, remember that you've advertised secret tools
or secret information. Therefore, when they get to those pages,
there must be something of value there for them to collect - for
free in most cases. Don't make the mistake of thinking that you
will be losing money by giving something away for free - you
won't. In fact, you've already gained by collecting the names
and addresses of the people who were interested in your secret
information!
Again, this is a marketing tactic that really works, and it is a
great way to use an autoresponder. Once people have requested
the information for your private pages, you can email them
periodically, using your autoresponder, to let them know about
updates to the secret site. While you are updating them, you can
also tell them about other specials or new products in your
line.