Five Ways To Get Visitors To Bookmark Your Website
There are many factors to keeping someone's interest on your web
page or site. It is not an easy task. Your ultimate goal is to
get them to come back repeatedly. There is one precious
commodity that most of us do not have much of - time. Face it
even you do not have the time when surfing to read in depth
every site you want to. Naturally, you bookmark it because it
was impressionable enough for you to want to put it in your
favorites. Now read about what will keep the customers coming
back for more!
Before you consider setting up a web site, you will need to have
your goals in mind. Answering a few targeted questions will help
you decide how to best approach setting up the site. Targeting
your customer is very important. Their age, economic status and
gender will play a part in deciding how you will need to have
your site designed. For example, you would not sell jeans in
larger sizes and higher waist styles to a junior teen sized
woman. Good market research is the foundation for setting the
goals of your site, and marketing and designing your site with
your customer in mind. This is only the beginning and a mere
part of the story of getting customers and keeping them
You will need to look at how your customer interacts with the
graphics and total site layout. Ask yourself is there any design
flaws that stop them from going to the next page? Is there too
many banners, buttons and graphics that confuse them? Is the
text on the site clear and easy to understand? Is it confusing
on directions about information on ordering? Consider having
others evaluate the site to give an honest opinion on site
layout.
Next, consider if your site leaves the customer with a feeling
of confidence in your product and service. If the writing is
timid, sparse or overtly braggadocio, it is more than likely,
your customer will click away without so much as a thought of
returning. Take some stock of others review of your site, and
work to improve on the writing. Remember though you will not be
able to please everyone. Keep tweaking it until it is in line
with the image you want to portray and the product it
represents.
The third step is looking at the content of information on the
site. Is the information relative to what you are selling? Is it
up-to-date and does it helps the customer decide what they want
to buy? Do you offer other content that will give your customer
a sense that you care more about them than your wallet, such as
information on a subject they might be interested in? This is
where your market research will come in handy. A person that is
in the age bracket of 30 - 35 will be much more interested in a
retirement fund than a 20 - 25 year old. It is, of course, not a
standard to cling to, but it is a market idea theory that you
will need to tweak and refine for your site.
Does your site generate interaction with your customers? Do you
provide easy ways for them to tell you about themselves like
providing surveys about other interests and hobbies? Are there
fun things to do on your site? Kids are not the only ones that
will enjoy entertainment. Do you have jokes of the day, puzzles
or a pleasant inspiring story to read? Communicating with your
customer is a nice way to get them to come back and visit too.
That is a real shot of personalization that will set your site
apart from the others.
Finally, consider the whole package. Does the whole website
design entice them, make them want to come back and visit
because it was a very user-friendly experience? Without trust
and pleasant user experience, most customers will not return.
Trust is a key value to happy customers and returning customers
too.
It does seem like a lot of work to get your website up and
running. The Internet is an impersonal arena with many busy
people with limited time. To break through that barrier and
capture their attention takes a lot of hard work and dedication
on your part. As time goes by though you will be able to capture
a loyal customer base that will want to return and buy again. It
will not be because of tricks or just slick words. It will be
because you care about your customer, and are determined to give
them the very best website you can. You will love it when it
happens.