Creative Writing for Direct Sales Reps
It's been said before, those in Direct Sales CAN write articles.
It's true your target market is not those in business and
writing business articles is not something that's going to
benifit you. However, it's still possible to write articles that
WILL benfit you and drive customers to your websites.
This form of article writing will focus on just a handful of
products. The idea is to take an offline product you sell, and
get your reader to see, touch, taste, and smell it. Make them
feel like they are holding it, trying it out. Just as if they
were in the same room as you.
Get as descriptive as possible, describing every tiny detail
about the product. It's been proven that ebay auctions do better
when more description is added, and the same applies to any
product being sold online.
Don't just stop at being descriptive though. The point here is
not to write just a plain ad. You'll want to build a story or
give your customer a reason to read this article. To give you an
example, here is an article similar to this:
http://www.soy-wax-candles.com/family-reunion.html
That particular article has the basis, but it could be better.
It should go into more detail about the scents mentioned. The
reader should feel like they are smelling the candle given the
detailed description.
It's not hard to write your own article such as this one. Try
taking a product and writing a personal experience from one of
your current customers, or within your family. Whatever you do,
just get creative and descriptive!