People accusing you of sending sp*am? FIVE 'Email Marketer must
know' tips
People accusing you of sending sp*am? FIVE 'Email Marketer must
know' tips.
Radhika Venkata (c).
People tend to forget their subscriptions. Sometimes they don't
even know why they subscribed to your newsletter. Especially if
the person is seeking for information, he/she will subscribe to
every ezine or ecourse that will come across their search. They
don't remember it after a while. If you send email to them after
few months, they simply accuse you of sending spam.
So how to safegaurd yourself from this type of accusations?
Follow up and Mailing list management software: You can manage
your ecourses, broadcasts, follow ups with this single software-
http://www.scripts4webmasters.com/follow-up-autoresponder-pro/ind
ex.shtml
1. Provide their personal details in every email:
On top of each email, put their email address, their ip number
with which they subscribed, URL of the form where they
subscribed, list name they subscribed. This way your subscribers
are aware of that you have their details with their permission.
You only gets the subscriber ips when he/she subscribes using a
form. If they subscribed using email addresses, the ip will not
be grabbed by your autoresponder software.
2. Use Double opt-in:
Some of the marketers say that 'You have to make it easy for the
subscriber to receive your emails'. So people tend to neglect to
implement double opt-in. They think that it will be a hassle for
subscriber to click on the confirmation link in the email.
Remember one thing... if they are really interested they will
click, not one... more than that to receive information from
you. This type of list is best to target your information and to
get some profits from it.
3. 'Unsubscribe' link:
Put 'Unsubscribe' link in every email in the footer area.
Sometimes subscribers subscribe using subscriberATdomain.com,
redirects his email to subscriberATdomain2.com. Then he tries to
unsubscribe using second email, which obviously not in your
database and he can't be removed by your software. Then he/she
will get upset that you are sending spam. So tell them that use
the same email address that they used to subscribe, to
unsubscribe. You can put this information under your unsubscribe
link.
4. Privacy statement:
Create a tag in your autoresponder like [privacy_statement], if
your software allows it. Then put this tag in all email below
'Unsubscribe' link. Let this privacy statement should be similar
that you put on the subscription form web page. If your
autoresponder software don't allow tags, then put url to your
privacy satement on your web page.
5. Authentication Seals:
Recently I came across these sites where they provide email
marketers a special code that goes with headers of your
email(s), making them legitimate.
http://www.habeas.com/servicesHowSWEWorks.php
http://www.truste.org/businesses/email_services.php
http://www.isipp.com/iadb.php http://www.bondedsender.com/