Confirm Market Niche Popularity
If you are preparing to market a product or service online, it's
important to determine if enough people will be interested in
what you're offering for it to be profitable. Obviously, if your
product or service is new or is something that nobody has ever
heard of before, you'll be breaking new ground and this article
won't apply as much to you. However, if you're offering a new
approach to an already exiting market or idea, then there are
methods you can use to determine if your selected niche will be
popular enough to generate the traffic you need to be
profitable. One good way to do this is to find out if "portal
sites" exist that promote products or services that are similar
to yours.
What is a "Portal Site"? A portal site is a website that doesn't
sell a specific product or service of its own. Instead, they
provide information about products and/or services that are
related to that subject. More specifically, they provide ads and
links to other sites that are actually selling the products
and/or services related to that subject. Every time someone
clicks on one of these links, that portal site receives a small
payment for generating traffic to the website that actually
sells that product or service.
The fact that a portal site exists for the type of product or
service that you are marketing indicates that there is enough
interest to generate sales and profits. This can be very
important information when you are deciding on a product or
service to market online. If there is already a lot of traffic
being generated by other vendors of products or services like
yours, then chances are that your unique version of that product
or service will also generate interest, sales and profits.
Finding portal sites for your type of product or service is
quite easy. Just go to a popular search engine of your choice,
like Google or Yahoo for example, and enter key words related to
your product or service. Then start going to the websites that
are listed to see if you can find portal sites that exist for
your type of product or service. It's really that easy. Doing
this simple form of research is one of the many ways that you
can tell if you're in a market niche that is likely to generate
enough traffic for significant profits. You'll also have a
beginning list of portal sites that you can then use to help
generate traffic to your website once you have it up and running.
Wishing you online marketing success, Dwight Rixman
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