Public Relations "Insurance?"

What do you do about a very real loss of key audience understanding and acceptance that puts the survival of your business in question?
Buying insurance is a time-honored and proven strategy for covering exposure to possible business losses including fire, flood, theft and even malfeasance.

But what about a very real loss of key audience understanding and acceptance that puts the survival of your business in question threatening real financial loss?

I believe this kind of failure, or gross under performance, by ANY organization