How to Plan your Catalogs
If you want your catalogs to be published, you need to know the
right person to handle all the printing services. You need to be
prepared with all the decisions and options that you are
planning.
First, you need to identify the personnel who can do the job. If
you have multiple jobs, you can decide to divide the task and
distribute the certain task to a printing company or to
personnel in charge. Some of the companies are good in catalog
printing while some in postcard printing. If you have catalog
printing jobs, you can hand it over to catalog printing
companies and the postcards to the postcard printing companies.
If you do not have any layouts yet, you can decide the kind of
book you want to publish. You need to choose a writer and an
artist to handle the write-ups and promotional statements and
other useful information. You need to set a production schedule
so that it can be orderly and systematic.
Set the schedule for the contents and the day that it should be
brought to the printing presses for editing, polishing and
finishing. Developing a timely schedule needs to be applied
properly so that you can finish the job on time. If you are
planning to print it all by yourself, you need to gather the
materials early. Buy the necessary such as paper, inks and the
binding materials.
In catalog making, you need a catalog developer who is
professional and trained in making catalogs. He should be
skilled in making designs that will capture the attention of
your readers. He should arrange a design that will stand for a
standard design that will make your company known.
Then after everything has been set, you can finally have the
catalogs printed. Choosing the right company will still be a
hard decision. However, it is never hard if you will find and
compare different resources. Just to be sure, you have found the
right printing company, you can ask for samples of their
finished products.
Through that, you can compare the different outputs and you can
choose the one you think best suits your taste and the type of
catalogs you are making. The last thing that you have to worry
about is the mailing. And you have to make sure that the
catalogs will reach your customers so that they can make orders
and request for your services.
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