Brochure pitching
The purpose of your brochure may differ from business to
business. Some are designed to display services, whereas others
are focused on selling an idea.
No matter what the focus of the brochure is, it needs to be
readable, intriguing, and functional. The brochure must grab a
viewer's attention and hold it long enough to deliver the
pertinent information. How do you grab your customers' attention
with just a piece of paper?
You could try by giving the viewer a paper cut, but that's not
the kind of attention you want, is it? Seriously though, with so
many brochures out there, how do you stand out? The answer is
quite simple. Make sure your brochure is professionally
designed, written, and printed.
Here are some tips to keep in mind when you hire a freelancer or
agency to design your brochure: Text is the key. Anyone can
write copy, but only a skilled copywriter can write
easy-to-read, strong sentence structures that articulate your
company's message. Wouldn't you rather go to a specialist?
Question all. No matter who is writing your copy, make sure the
headline on the front of the brochure is in the form of a
question. This question should make the viewer want to open the
brochure to learn more.
Focus on a problem that is most common in your target industry
then tie it directly to a solution you provide your clients.
Color matters. Stay in tune with your corporate colors. This
will help keep an overall brand image in tact as well as
strengthen the brand.
Type Issues. Typography should be relevant and thought out. Type
is so strong that it can make or break a brochure.
Stay away from typical fonts and try to stand out from other
brochures in your field.
Picture This. If you do not need pictures to articulate a
message, then do not use them. Most of the time people are prone
to use so many pictures in a brochure, they don't realize they
are clouding their message and making their brochure
ineffective.
Pictures are great, especially when relevant, but they draw
reader's eyes away from the copy which you have spent so much
time perfecting. So, use pictures with taste and if at all
possible, don't use them at all.
If you try to cut corners on your brochure you will end up
spending more money down the road when you have to get it
redesigned. Make sure you do it right the first time, and you
will have a brochure that helps you make the biggest return on
the investment.
For comments and inquiries about the article visit
http://www.4promotional.com