Stuck with a generic business card?
Then it is time to add some spice to it.
Business cards are the most popular marketing tool for any
business, big or small. But their familiarity can oftentimes
result to it being overlooked or under-utilized when advertising
strategies are implemented.
Here are some ways on making some "make-overs":
Use your mind to "pinch" the existing card. Add a sticker, write
your name or a discount offer on the back, emphasize your
guarantee, use fancy scissors to dress up the edges, or put a
hole in the card. Anything you can do to personalize your
business card will increase its chances of being kept and
remembered.
Wrap up your card imaginatively. Use removable adhesive to stick
it inside a classy note card or deliver your business card with
style in an attractively wrapped box for immediate impact.
With the business card presentations, apply some memorable
actions. Handing your business card to someone with both hands,
for example, is a simple way to add psychological importance to
the card. Learning a magic trick using business cards or using
an unusual business card case are also effective tactics.
Also try to consider:
Adding more color to your cards. The vast majority of cards are
printed in black ink on white card stock. Use colored card stock
and your card is immediately more noticeable than 90% of your
competitor's cards.
Printing more than one card. Many entrepreneurs accomplish more
than one role, own more than one business, or use business cards
in different situations. It is not a good idea to try and put
all information into a single card.
Use your business card not only as a marketing tool but as a
means of conveying contact information. Design a business card
that explains what you do and why someone should hire you to do
it.
For many people, an address is not anymore an essential
information on a business card. The space for that one could be
best utilized by putting on your benefits, store hours and other
guarantee.
You do not have to wait for someone to tell you to go and change
your cards. No other better time than today to have a look at
your business cards and plan the changes you can do with them to
better improve your changes of being recognized.
You just might be missing out on the bigger things business
cards can do for your business.
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