Sell a property by using your voice
If you're a realtor or estate agent, or just trying to sell your
own home,your aim in life is to sell property and if you use
your voice correctly you'll be able to sell more property more
easily.
When you're showing prospective buyers around a property do you
sound enthusiastic and excited?
Do you make the words work for you?
Can you make a room sound larger than it is?
Your voice needs to convey excitement. No matter how fed up you
feel, or how ill you feel or how many times you've looked around
a property, you have to remember that for the client it is the
first time they've seen the property.
They need to be excited and eager to buy and if you sound
excited they're more likely to purchase the property - meaning
more commission for you!
Word Pictures
When you describe a property or a room to a client, you want
them to get a picture in their mind of their ideal room. A room
they can live in, in fact a room they just have to live in.
If you say a room has a high ceiling, you want them to picture
and even feel that high ceiling.
You need to lift your voice and emphasise the 'i' sound
(pronounced 'eye') in the word.
If you say 'high' in front of a mirror you'll probably find that
you can put one finger in your mouth - if you make the word
sound exciting and open your mouth fully you should be able to
fit two or three fingers vertically in your mouth.
These word pictures need to work even if you're both already in
the room. Imagine walking into a romm with a client, it's a
fantastic room with high ceilings, a wonderful fireplace and
fantastic views. Your client thinks 'wow', and you say, quite
quietly, 'this is the lounge' and you leave it at that. Your
client will fell deflated and confused - they'll wonder what you
know about the room that they've missed.
Try try this excercise - imagine you've been fishing and you
caught a huge fish. Now explain to someone how big it was but
sit on your hands. Now explain again but this time use your
hands to indicate the size of the fish. The second explanation,
using your hands should have sounded more exciting and should
have made the fish sound larger. It is this sound of excitement
you need to keep in your voice when describing a room. You need
to be able to pick out the important words and emphasize them.
Volume
Your prospective buyers must be able to hear you. It doesn't
matter how knowledgeable you are about the property if your
clients can't hear what you're saying.
Open your mouth so that the sound can get out. You need to
practise speaking in front of a mirror and make sure that you
open your mouth. When you say 'dining room' you should be able
to put three fingers vertically into your mouth on the 'i'
pronounced 'eye' part of the word!
In order to sound enthusiastic you need to speak fairly quickly,
but you must give your clients time to take in each new piece of
information. Estate agents shouldn't rush around a house.
Stand tall and be proud of what you're selling. By standing
correctly you will help your breathing and therefore your
speaking skills will improve.