Make your advertising spread like wild fire!
The following is a great way to get your advertising for your
information product website flowing at minimal cost. People like
free stuff, why not use this to your advantage ? Create
something, give it away for free, and watch it spread! This
actually sounds like it would hinder your business, why would
they buy your product if they can get it for free? What this
actually does is creates an introduction to your product that
advertises your web site. By making it free, it ensures that it
will get spread from one person to the next, just like a virus.
This is commonly referred to as "viral marketing".
Theres one important thing I want to point out here. Obviously
if you come up with a few pages on something everyone already
knows or crappy facts about something, don't expect it to spread
at all. If no one finds it valuable and interesting, no one will
want to share it. Of course don't give away all your information
in your course for free, but maybe elaborate on one really good
concept in your e-book. Make them say "Wow, I have to share this
with so and so". Your viral material doesn't have to be
super-long, just make sure its good information. Although people
do have a tendency to think the longer the report, the more
valuable it is. Your viral material doesn't have to be really
great at first, just keep adding to it and you will surprised
how great it can become. Just start somewhere! Another good idea
is to make your viral materials "brandable". This makes it
possible for your competitors to stamp your materials with their
affiliate link, and have them give away your materials. Then
their efforts pay off when someone clicks on the link inside the
materials!
Why would you offer to help your competitors make money ??
Because by becoming partners with them, you make more money then
you would if you never offered this to them. They have the
incentive to share your viral marketing because they get paid,
and in turn you get paid, and thats whats business is all about!
Just make sure your viral marketing is valuable information,
turn your competition into your new partners, and let the
information viral infection begin!
Best wishes !
Maranda Mann
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