7 Tips To Save Money on Marketing a Business
The most effective marketing methods such as advertising in
newspapers, popular magazines, on TV are very expensive for
small businesses, especially for most start-ups.
Thanks to Internet, in the recent years, some very powerful, and
cost-effective, even free marketing strategies have become
popular.
Here are some tips to help you save money on marketing your
business without sacrificing quality or results. In fact, some
of them are very affective to boost your business cost
effectively and fast. Implement them repeatedly and save a lot
of money and time while attracting hundreds of thousands of more
visitors to your website.
1. Link Exchanges
To exchange links with other Web sites is the most popular
marketing strategy used by travel and tourism related
businesses. Link exchanges help increase link popularity, and
the chances to get higher search engine placements and ranks.
In addition, you will have higher chances to be seen by more
surfers, to attract more visitors to your Web site, which will
highly increase your sales, and return on investment (ROI).
To find the Web sites which are willing to reciprocate links,
without the risk of spamming anyone, go to a major search engine
such as Yahoo!, Google, MSN, and write in the search bar,
"Travel & Tourism Link Exchanges" or, "Travel & Tourism
Reciprocal Links".
The Web sites listed in the first 20 in these sections will
provide you with the high quality link exchange resources. To
exchange links with these higher ranked Web sites will also help
your Web sites get higher ranks.
2. Directories
It is a good strategy to submit your Web site to Travel &
Tourism Directories. Because directories have a lot of surfers
and visitors who are trying to find the travel and tourism
related businesses who offer the best deals to match their needs.
You can reach millions of targeted prospective buyers among
these directories' visitors who might be your loyal customers
later on. So, you should not underestimate the power of
Directory marketing, and start to submit your Web site to the
Travel & Tourism Directories as soon as possible. They will help
you promote your business affectively, and mostly for FREE.
You can also find important marketing tips and resources in
Directories to grow your business fast.
3. Pictures & Photographs
Images are vital elements to attract readers' attention to your
ads, to your articles & press releases, to your Web sites. Make
sure you use charming photos everywhere you can.
How and where to get such charming photos? Always keep in mind
that almost all photos and images you can find on the Internet
have Copy Rights, which means it's illegal to use them, so you
should never re-publish them without the written permission of
the original owners. Or, you will have to pay big amounts of
money to settle the possible sues.
You can buy photos online if you find the ones you would like to
use. But, the prices of real nice photos are high.
The best cost-effective solution is to take photos yourself,
which will also give you the freedom to choose the places,
angles, lights, and colors before taking the pictures to your
heart's content.
When taking photographs, try to get as many shots in as
possible. Then you would not need to pay other photographers to
purchase photos to use in your websites, articles, press
releases, and advertisements.
To take photographs yourself will save you a lot of money. If
you have a library of images for your advertising needs, you
will not only save tremendous amount of money, but save a lot of
time, too. You can use them in your brochures, articles, press
releases, as well as in your websites, and in your
advertisements whenever you need..
4. Try to do What You can Yourself
You can, of course, hire experts to design your website, for
writing press releases, articles, copy writing, advertising,
photography, professionally.
But, you can do them, at least some of them, yourself when you
want to save money. You will then spend money only for tasks
that really need the expertise of a professional.
Keeping this in mind, we have provided information in the 'Grow
Your Business Fast' program, on how to write a successful
article yourself, how to write press releases in a traditional
news story format, that will look real professional, how to
market your products, services, informational material,
affiliate programs to become a marketing champion in a few
months very cost effectively, saving a lot of money.
5. Articles
When you write an article you can send it out yourself, or send
it to a free or pro article distributor who will disseminate it
to newsletters, e-zines, magazines, local and national
newspapers, websites; follow it up and see if it was published
in any of these publications. If it was, you can be sure that it
covers certain required values.
Then you can use your 'accepted & published' article, or at
least parts of it, in your website, in your sales letters, in
your advertisements, you can even write it in the traditional
news story format, and send it to a press release distributor to
be sent out to media outlets.
6. Press-Releases
The best way to send your press releases out, is to submit it to
a free or pro press release distributor. If you select a good
one, they would send your press release to the media outlets
where you would get the best results.
Some of them are experts who know how to do it, depending on
their own experiences. If you choose a pro distributor, your
chances to get outstanding results would be higher.
Your press release(s) that an editor wrote a news on and
published in a popular publication would attract a lot of
visitors to your Web site, eventually increases your sales
tremendously; also it would be a good sample for you to use the
same values in your future press releases.
7. Your Ads
You can implement the same strategies explained in #3 above, for
your ads, too. Watch closely which of your ads generated more
traffic and sales. Then, use them at your website, in your
newsletter, other related newsletters, use the most powerful
lines in your signature file, in your classified ads, in the
safe mailing lists, e-zines, in your solo ads ... everywhere
possible, over and over again. Get the same positive results
repeatedly.