Finding your niche
One of the most challenging things about first starting a
website and creating your first e-book is figuring out what
exactly to write about. I am going to give you a few tips and
ways to research your ideas to make sure you have a solid market
to work with.
To get some ideas flowing on what to write about, just pay
attention to whats going on around you. What are peoples common
concerns, what are people interested in, what are you interested
in? Its also good to look for ideas by finding out who's already
become successful and what they are writing about. A good
website to find this out at is www.clickbank.com. Companies can
sign up there to get affiliates to advertise their products for
a percentage of the profits. Clickbank has them all in
categories by market and you can look at the top 10 or 20 and
really get a feel for whats selling best in that market. Go
browse through a few and you may just get an idea or two! You
can also watch infomercials, look through magazines, read direct
mail, and browse through groups.
So you think you found an idea ? Lets check it out and see what
the market will be like for your e-book. You can go to
www.overture.com and check out how many people searched for your
key words for your e-book last month. For example if you were
making an e book about cooking, you would want to look up
cooking, and you might want to look up the key words recipes
baking, or cooking tips.
Also you'll want to make sure that your product can appeal to a
large group of people. Think about the kind of people who would
want to read your book. Is it a wide range of people who have
things in common, or just a select few. The advantage of having
a wide range market is that you can create a whole different
course or e book and you can still market to the same group of
people. It gives you the advantage of branching off into
different markets within the same general market. Also a good
thing to look for is something you are genuinely interested in.
What are you passionate about? What would make you excited to
write about ? If your passions aren't really that marketable,
you may want to find an aspect of a larger market that interests
you. I hope this gets some ideas flowing!
Best wishes!
Maranda Mann
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