10. Dare to Be Different!
Adding value to your site, service, or product is one of the
most over looked and under rated strategies for improving your
internet business.
The internet and modern technology makes it possible for anyone
to offer that little something extra that nobody else does, and
usually at no additional cost.
Why: First, let's look at why this is a good business practice.
It's a good thing to do because you will make more money!
What: Now let's look at what value adding is!
Value adding is giving surprise high quality and useful gifts.
It's giving something that your competitors aren't offering.
It's promising the world and delivering the universe. It's
taking care of your clients and always providing something that
your clients need and want, when and where they want it.
How: Now let's look at the different ways we can do this.
If you receive a free gift from someone when you don't expect
it, do you remember that person? Answer; yes usually. How can we
do this? Look at the example below for an idea!
If you subscribe to a news letter or ezine, what do you expect?
You expect to get what you subscribed for, right? Now imagine
that you subscribed for a newsletter that distributes
information about Poodle breading in France, and when you open
the conformation email you find you've also received a free
ebook containing 20 poodle grooming tips and Grandmas secret
poodle pampering techniques. (a book that normally sells for
$29) Wouldn't that make you more likely to open and read the
next issue and the next etc? That's one simple example, but
where do you get the ebook from? You make it! If you are
distributing a poodle breeding newsletter, you might know
something about grooming, or know some people that could help
you put together the necessary information. Then you can wrap
that up in an ebook cover and then send it around to a variety
of sites that will post it for you for free and you can sell on
your own site, if you have one. (I can see that there are
several more articles just on making e-books, posting them on
other people's sites, and setting up a shop front.)
Back to the Poodles! So you can see that by offering this free
gift you have achieved several things. 1. You have developed a
product (at no cost to you) that you can sell and make a profit
on. 2. You have used that product to increase the chances of
your new subscriber opening your next email. 3. You have
promoted you site/service to other internet marketers that you
may wish to do a joint venture with at some time. (see my
article on Joint ventures)
Another way to add value for less effort is to offer a 110
percent guarantee instead of a 100 percent.
Another is to make your 20 tips into 30 or more etc, get the
idea? It's all just a matter of finding ways that you can give
more.
The more you give the more you will receive.
I sincerely wish you good luck and happiness
Bill Boyd