Press Releases for Every Occasion

by Bill Stoller, Publisher Free Publicity, The Newsletter for PR- Hungry Businesses http://www.PublicityInsider.com/freepub.asp

To many marketers, the press release is something of a "one size fits all" proposition. You want to get media coverage, you knock out a press release, send it to some journalists and sit back and wait.

Of course, smart Publicity Insiders already know that