Your Image is Important
Say you are about to launch a new product. You spent months or
even years developing the product and studying your target
market. And after what seemed like eternity you are finally
ready to introduce your creation to the market. The big day
arrived; you opened up early and are ready to flaunt your
biggest smile to everyone who comes in. By mid-day you noticed
that even though many people come in to check out your product
only few actually buy it. Now this gave you something to think
seriously. What could possibly be wrong with your product?
Perhaps there is nothing wrong with your product but there can
be something terribly wrong with your marketing strategy.
When people are looking for products or services to avail they
usually go for ones that they are familiar with or have long
used. This way they can be sure that they are getting the most
of their money. So for a business owner like you who is just
starting up in the business industry, it is important to make a
good first impression. Sure, you can do this by offering
discounts and other special offers. You can even put a large
banner in front of your store announcing your special opening
sale. But when are not able to offer the right image you may as
well consider hiding in your den and reflect on what you need to
improve in your marketing strategy.
But then again you may be doing the right strategy and using the
right advertising trick. But have you looked at your logo?
That's exactly what I'm thinking. You could have overlooked the
most important part of your product - your logo design. Logos
often tantamount to a company's image, hence, whether it is hip,
chic, interesting or boring it is essential to create a logo
that gives the right impact to the customers. It doesn't really
matter if you, your friends or employees like or does not like
the logo. What is important is the impression that it gives to
your customers.
A good logo must represent the business' image appealingly and
effectively. It must likewise be practical and functional as
complicated logos often leave customers confused and wondering
what is actually being sold or presented. Keep in mind that less
is always more. Hence, a simple logo design will most likely
seal the deal and help you grab more customers. Certainly a
colorful and over-designed logo will catch more attention but no
company achieves success based solely on their logo. So a simple
flexible logo is more likely to entice prospects to actually buy
your products and avail of your services.
A combination of art, science and psychology often creates a
good logo. A designer should know this, so if you do not know
how to design your logo you can ask their help. Remember that a
poor logo can ruin your image but a good one can instantly
create name recognition and can boost company sales and services.
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