Tracking Autoresponder Responses
As an Internet marketer, it is vitally important to know how
well your advertising campaigns are doing. Advertising campaigns
cost a lot of time and money, and campaigns that are not doing
well need to either be changed or scraped. When using
autoresponders for purposes of Internet marketing, you will be
able to tell how well your autoresponder messages are doing by
using response tracking.
Autoresponder response tracking is usually easily set up with
the higher quality paid autoresponder services. Using the
tracking set up tool, you simply enter the web site address that
you want your readers to visit, and the software generates a
brand new URL. This URL is used track the number of clicks that
you have from the autoresponder message to the website that you
are promoting.
When a person clicks on that special URL, the click is captured,
and they are automatically redirected to the website that you
intended them to arrive at. The visitor does not know that they
have been redirected in most cases. You can monitor the results
through the control panel of your autoresponder service account.
The control panel will tell you how many messages were
delivered, and how many clicks were received. Most quality
autoresponders will even include a feature that allows you to
track how many of the emails were opened. This is a great
marketing research tool for mass email marketing.
Not all autoresponder services offer tracking abilities such as
this. If tracking is important to you, you need to make sure
that this is one of the features of the autoresponder service
before you sign up. This feature gives you the ability to know
whether the message you are sending out is effective, or if
changes need to be made. It also allows you to see if the sales
copy on your website is effective, in a 'round-about' way. For
instance, if you are getting thousands of clicks from the
autoresponder message, but very few clicks from the sales page
to the order page, you know that the autoresponder message is
working, but the sales copy is failing.
If you have never tracked your autoresponder responses before,
you should definitely consider it. Again, this information
allows you to find out what is working, and what is not working.
It will essentially make your autoresponder marketing much more
effective and profitable. You will most likely be very surprised
at the results of the tracking!