Email Courses And Autoresponders
Offering free things to your website visitors is one marketing
method that often results in a lot of sales. Free courses that
are delivered via email are very popular, and people sign up for
such courses on a regular basis to learn more about a topic of
interest to them. These courses are best maintained and
delivered with the use of autoresponders.
An autoresponder can be set up to send out a series of lessons
for an email course. The lessons can be set for distribution at
specific intervals. You determine how often the lessons for the
course are sent to the people who have signed up for it. Email
courses are very different from traditional courses, web based
courses, or any other type of course.
There is no student and instructor interaction. The instructor
writes the information out, puts each lesson in an autoresponder
series, sets the timing for the lessons, and the rest is
automated. You can opt to have lessons delivered daily, every
other day, every three days, or any other time frame that you
think works best for your email students.
Email courses are commonly used to sell products and services.
For instance, if you sell widgets, you might develop a course
that teaches people how to use widgets or how to care for their
widget. Experts agree that an email course can be written for
almost any product that you can imagine - if you put enough
thought into it.
Start by determining what your course will be about, and how
long it should be. If the course should be delivered every other
day for two weeks, you know that you would need seven lessons.
Write the lessons, and load them in the autoresponder. Set the
interval for each lesson, which in this case would be 1, 3, 5,
7, 9, 11, and 13.
This means that the first lesson would be delivered one day
after the person has requested the course, and the second lesson
would be delivered three days after the person has requested the
course, and so on. The interval for each lesson is set for the
number of days after the person has signed up Make sure that
everything is spelled right, and that your sentences are
grammatically correct. You want the lessons to look and sound as
professional as possible.
Next, simply advertise the email address that will activate the
autoresponder. Make sure that you run a test first, sending each
lesson to yourself. This will allow you to see what your email
students will see when they sign up!