Build Interest With Autoresponder Messages
If you are using your autoresponder to sell a product or
service, you must be very careful as to how you approach your
potential customer. Few people like a hard sale, and marketers
have known for years that in most cases, a prospect must hear
your message an average of seven times before they will make a
purchase. How do you accomplish this with autoresponders?
It's really quite simple, and in fact, the autoresponders make
getting the message to your potential customers those seven
times possible. On the Internet, without the use of
autoresponders, you probably could not achieve that. Too often,
marketers make the mistake of literally slamming the potential
customer with a hard sales pitch with the first autoresponder
message - this won't work.
You build interest slowly. Start with an informative message - a
message that educates the reader in some way on the topic that
your product or service is related to. At the bottom of the
message, include a link to the sales page for your product. Use
that first message to focus on the problem that your product or
service can solve, with just a hint of the solution.
Build up from there, moving into how your product or service can
solve a problem, and then with the next message, ease into the
benefits of your product - giving the reader more actual
information with each and every message. Your final message
should be the sale pitch - not your first one! With each
message, make sure that you are giving the customer information
pertaining to the topic - free information! This is what will
keep them interested in what you have to say.
This type of marketing is an art. It may take time to get it
exactly right. Use the examples that other marketers have set
for you. Pay attention to the messages that you receive from
other marketers. Start a 'swap' file, and keep those messages.
Use some of the better sales copy for your own autoresponder
messages - just make sure that yours doesn't turn out to be an
exact copy of someone else's sales message!
Remember not to start with a hard sale. Build your potential
customers interest. Keep building on what the problem is, and
how your product or service can solve that problem or fill that
need. If you are doing this right, by the time the potential
customer reads the last message in that series, they will be
convinced enough to make a purchase!