Using Your Autoresponder To Generate Leads
Autoresponders are one of the most important marketing tools
that you can have if you are doing business online. In fact, the
only thing more important that the autoresponder is your opt-in
list! But all autoresponders start out without a list - the list
doesn't exist until your autoresponder mailing list starts
filling up with names and email addresses!
The easiest and fastest way to build up an email list is to give
things away for free. Some marketers will tell you that this is
a waste of time - and if you already have a list of one hundred
thousand people that you can market to, then it probably is. But
for those who do not already have a list, this is the way that
it gets built! You simply pay for advertisement to promote your
freebie. Don't think of this as lost money, think of it as an
investment in future earnings.
Give away an ezine, free reports, free ebooks, free access to
private websites, or anything else that you can think of. The
object is to get people to sign up to receive that freebie, and
to agree to receive email from you in the future! It is a
win-win situation for everyone, but you get more than anyone
else in the deal. The person gets a freebie. You get their name
and email address, and permission to email them in the future.
But if you do it right, you get even more than that. The freebie
that you give away should also be used to promote your products
or services. Even if it just has affiliate links for products or
services that are related to the topic of the freebie, it is a
way to generate extra revenue. Then, when you send email in the
future, you can again promote your products or services. Just be
sure to include valuable information in the email as well, or
you will have people dropping off of your autoresponder mailing
list like flies!
Using every opportunity that is presented to you in the world of
Internet Marketing is vital to your success. You have the
opportunity to earn money in the freebie that you create, you
have the opportunity to earn money when you send the 'thank you'
email after a person has requested your freebie, and you have
the opportunity to earn money every time an autoresponder
message is sent out to that list in the future! Don't waste
those opportunities, and put it all in automatic mode with the
use of an autoresponder.