Finding a Market in Depth For Adsense Publishers.
Ok here's a popular topic among new adsense publishers. What do
you make your adsense sites on?
Lots of people tell you to look for keywords that pay a high
cost per click so that you make the most money each time someone
clicks on your ads. Seems like a logical strategy... Apart from
the fact that it DOESN'T WORK!
The words that have the high cost per click are the super
competitive words that you should know by now are not the
markets you want to be entering because they are exactly... TOO
COMPETITIVE. They pay a high CPC because so many people
advertise under them, so you will be unable to get good traffic
and unable to make any money.
So what do you do instead of looking for high paying keywords?
As we have mentioned previously, you look for keywords that have
low competition (search results) and high demand (searches per
month). You find NICHE markets.
But for an adsense publisher to be successful there are some
other keys to finding good markets besides the competitiveness
of the market.
The first thing you need to make sure is that there are actually
people advertising under these terms so that Adsense is going to
be able to find relevant advertisements to show on your sites.
You can do this just by putting the word in google and see if
you can see sponsored links. If there are sponsored links,
people are advertising.
As a general rule, if you can see 5 or more advertisements in
the sponsored links section that DON'T INCLUDE Ebay ads (pay
only a few cents a click) then your niche market is suitable.
Remember that your adsense block on your site is a block of
usually 4 ads so if there aren't more than 5 your site will be
effected.
Also, although you don't want to focus on the cost per click of
the keyword, it is helpful to know the value of keywords in this
niche market. You can do this by finding the overture bid tool
online and typing in your word to see the value people are
paying to advertise.
Suppose you find 2 niches that have relatively the same ratio of
supply and demand, it might be helpful to select the one with
the higher bid price to work on first...
As a last note, it is always more helpful to select a market
that is less tech savvy and more family, young people, less tech
savvy people group. Simply because tech savvy know what are ads
and what aren't and are usually more reluctant to click on your
adsense ads! Andrew Hansen