Autoresponders And Shopping Cart Integration
When people place orders through your website, it is always a
good idea to immediately acknowledge the purchase. One way to do
this is with the use of an autoresponder that can be integrated
with your shopping cart. In fact, many shopping carts that are
available today have their own autoresponders built into the
system.
When you set up your autoresponder to send a message to someone
that has placed an order, there are several things that should
be included in the message. This is an opportunity to 'speak' to
your customer, and to let them know about other deals that you
have or special items that you have available. You should not
miss this opportunity.
Do not try to get your 'thank you' sales message on the same
autoresponder as the customers email receipt. Putting the sales
message on an email that is automatically sent to grant the
customer access to their purchase is also a bad idea - that
would go better with the receipt. Make sure your 'thank you'
sales message is a message that is sent out all by itself, so
your customer can focus solely on that!
Thank the customer for their recent purchase. Tell them how much
their purchase will help them, and then tell them about other
available products that work well with the one that they just
purchased, or that are similar to the one that they just
purchased in some way. For instance hair conditioner works with
hair shampoo. Vacuum cleaner bags or carpet powder works well
with vacuum cleaners. Just let them know about the various
products that you offer that will compliment their purchase in
some way.
The important thing is to not let your customer get away without
further contact! Think about being in a brick and mortar store.
When you go up to the counter to pay, there are many items there
for sale. These items are meant to be picked up as last minute
purchases, or impulsive purchases. Your 'thank you' sales letter
serves the same purpose.
Don't make the mistake of bombarding your customer! You can
usually send them periodic information about your specials after
they have made a purchase through you, but emailing them on a
daily basis with your offers is not good business! Use your
autoresponder responsibly! Make sure that your autoresponder is
set up to handle automatic remove requests, and make sure that
the information that you are sending your customers is of value
to them.