Give Potential Customers A Preview With Autoresponders
Building customer interest and excitement is the first step to
successfully marketing many products. Autoresponders play a
vital role in building this interest and excitement. For
instance, if you were developing an ebook, you may want to start
telling your website visitors and opt-in subscribers about it.
Start building interest; tell them what this product will do for
them, and how soon it will be available.
Do more than build interest by telling them about it. Use an
autoresponder to let them preview your product! Even though you
will be selling the product, you can allow your potential
customers to preview the information. Have you ever seen
previews for movies that will be playing intheaters soon? It is
the same concept.
Load one chapter of the ebook into an autoresponder, and put a
form on your website where your visitors can enter their name
and email address to receive the preview chapter free of charge.
This gets their name on your list of potential customer. Each
week, send a reminder email, letting them know how close the
release date is, and what they can expect from your product -
keep building interest and excitement.
Finally, a couple of days before you are ready to launch your
product offer those that received the preview the option to buy
a pre-release copy. You canopt to offer a discounted price, or
leave the price as it will be on launch day - the choice is
yours.
Take a look at the list of people who signed up to receive the
preview. How many of them are still 'subscribed' to that list?
They've had the option to stop receiving notices about your
product, but they chose to keep receiving the information you
were sending. These are highly targeted prospects for our
product. They have already shown you that they have an interest
in your product, and a large number of those people are simply
waiting on the autoresponder broadcast message that will let
them know that it is time to pick up their copy of your product!
Isn't automation a wonderful thing? Using an autoresponder, you
are able to see how much of a market there is for your product,
and build a great deal of interest in it before it is ever
released. This isthe key to making sales on launch day. Use
autoresponders to build the interest. Get your prospects excited
about what is about to come - andon launch day, give them what
they are waiting for andwatch the sales pour in!