Your MLM Is Not Making Money Because You're Not Using Common
Sense!
It was a great plan. A company will employ a sales force of
satisfied customers that will in turn recommend a product to
their friends and family. For doing so, they will be compensated
with a discount in price or receive a commission for the
products that the people in their "network" purchase, based on
their "marketing" efforts.
It was a win-win for everyone. The customer won because he
received a discount on a quality product that he was already
using. Plus he was paid for recommending these products to his
friends. The company won because it did not have to spend
countless dollars on monstrous ad campaigns. It did not have the
headache of maintaining a salaried sales force. And finally paid
money AFTER a sale was made. It sounded like the perfect system.
But then along came the charlatans and scammers that gave the
industry a black eye. These people and companies tarnished the
promise of network marketing, turning mlm into a four letter
word.
Now the entire industry is topsy turvey. Companies and senior
uplines simply focus on recruiting. They tell you that it is all
a numbers game and that you just have to plug more people into
the system. It is all about your warm market and your warm
market's warm market. Leaders sit in training meeting and
conferences telling you to find more people. "Go wide." "Go
Deep." There is a huge focus on building your network... but
what about the marketing.
Ignoring the marketing aspect of your business is like lifting
weights with your right arm while ignoring your left. It just
doesn't make sense. It creates an imbalance, and this
misalignment in network marketing's Feng-Shui, I'm convinced, is
the reason that most people are failing in this industry. This
strategy violates the motivations that created the industry and
just does not make common sense.
You must market you product. If you represent a product that you
would not buy if there wasn't some financial compensation tied
to it... find a new product! Then market the hell out of it.
Find customers that are happy with the product. This will
accomplish two things. It will put money in your pocket quickly
(the reason you got into business in the first place). And it
will provide you with a happy customer that will be more than
willing to introduce this product to his friends and family.
This person will be more open to becoming part of your downline,
thus providing you with residual income (which is why we chose
network marketing as our business)
I am not saying that you should ignore the recruiting aspect of
your business. I am telling you to balance the scales. Thus, you
will have achieved harmony in the yin-yang of your network
marketing universe. With a evenhanded approach you will have
more upfront income, from your marketing efforts. And with happy
customers instead of "perpetual opportunity seekers" in your
downline, they are more likely to stay in the business instead
of hoping into the next big opportunity.