HOW TO PROMOTE YOUR NEWSLETTER

You have most probably encountered a lot of websites before that ask for your email address. If you did decide to submit to them the said contact detail, you'd be included in their mailing list and they'd start to send you some emails. This is a follow-up system at work, and follow-up systems have been a great marketing tool for many online businessmen. In fact, a lot of them attest to the fact that there is gold in your mailing list. But before you could realize the potential wealth in your mailing list, you would have to build it up first by capturing as many leads and as many members as you could. To do this, you would have to come up with some enticing offers that would encourage your website visitors to leave their email addresses so that you may contact them again in the future. A lot of strategies can be employed to excite your visitors into subscribing to your mailing list. Free bonuses, free services, free trial products and the likes are just some of them. But none is more potent than newsletters. The promise of a regularly delivered electronic magazine, or eZine, about a subject your subscribers are very much interested with, would be too irresistible an offer for your website's visitors. As a result, you shouldn't have any problems in capturing their email addresses. But as with everything else, before they could subscribe to your newsletter service, they must know that it exists. This wouldn't be difficult for the users who would actually get to visit your website. But for the greater, greater majority that you would fail to attract to your site, there must be some ways that you could use to make your newsletter known to them. Here are 5 ways by which you could effectively promote you newsletter to the Internet populace. 1. Good quality content. In the World Wide Web, content is king, and this includes the field of online newsletters. If the information that you will offer would be of excellent quality and something that would impart something valuable for your readers, then they would naturally seek it out. This should be the anchor of any, yes, ANY, promotional venture... a good product. And the greatness of a newsletter would be gauged by the quality of the information it could provide. 2. Article marketing. Much has been said about article marketing. It is easy. It is effective. And most of all, it is inexpensive. If you have the means to come up with quality pieces for your newsletter, you have what it takes to come up with engaging articles as fodder for your article marketing campaign. All you have to do is to include a resource box with every article you write, with such resource box indicating a link to your capture page, and submit your articles to the many article directories in the World Wide Web. You will stand to reap the benefits of this strategy for many, many years. 3. Forum marketing. Possessed with the same potency and characteristics as article marketing, forum marketing is also an effective tactic to promote your newsletter. By being a member in most forums, or online communities, you would be allotted a signature box where you could include a link to your capture page. Your signature box would appear in every post that you will make. If you make a thousand posts in a thousand threads, for example, you will instantly have a thousand links to your capture page. Joining forums is likewise free. 4. Writing testimonials for other marketers. People tend to value the words of other people about a product or a service. By writing recommendatory words about another's packages, you would be granted the opportunity to include a link under your name. You could use this to direct people to your capture page. 5. Paid advertising. The beauty of the Internet is that there are so many channels found in its infinite network that would allow you to advertise your products or services for free. But sometimes, it wouldn't be wise to neglect conventional modes of marketing, like paid advertising. You could buy ad space in high traffic websites, eZines with a large number of subscribers, and even through Pay Per Click (PPC) programs, to lead people to your capture page. Building your mailing list would make you realize the potentials of your newsletter. So promote it well and enjoy the benefits it promises, and soon enough, you will realize that gold is indeed in your mailing list, and your newsletter would help you harvest the same.