Political Robo Calling that works
With the landscape of American politics becoming extremely
polarized, the use of many different techniques to illicit a
positive or negative response from the voters are being
conducted outside of traditional radio and television methods. A
new method of communication is with the use of Robo Calling. A
taped voice being presented to the person who answers their
telephone. A new spin on the telemarketing concept. We all know
what high esteem the telemarketing industry holds in our
society, the question is, can Robo Calling elevate itself to a
status where individual households welcome and indeed listen to
these calls? Scott Radio (www.scottradio.com) is a radio
political voice and script writing organization recently
conducted an informal survey of over three hundred households
who had received a Robo Call during the last election. The
results were surprising. The vast majority did not find the call
negative. Most found them informative. A common reply was they
felt "included" in the process. If a friend had received a call
and they did not, it was considered a reason not to vote for
that candidate. Unlike sales people calling to ask for money,
the Robo call is not seeking money, rather a much more valuable
item, of which every adult has just one to give. A vote. The
overwhelming result of the survey is Americans remain proud.
While in the world of consumerism, some individuals are thrifty
while others spend until the credit card is declined, in the
matter of our one vote, we remain cautious and prudent on how we
use it. The one strong comment during the survey was the
approval of Robo Calls from male voices who were not aggressive,
yet were not drone. The research shows that Robo Calls from the
candidate were not well received. Candidates often delivered an
impression of being long-winded, begging or disrespectful. If
you are considering the us of Robo Calls, you need to do
everything in your power to ensure a benefit to your candidate,
rather than creating a negative impression that results in a old
fashion lynching on election day.