FEATURED ARTICLE: HOW TO REACH YOUR TARGETED AUDIENCE OFFLINE
15/04/2004, Fellow Netprenuers, FEATURED ARTICLE: HOW TO REACH
YOUR TARGETED AUDIENCE OFFLINE An internet marketer can
advertise it's business/web site by these methods: (A) Word of
mouth advertising (B) Flyers or leaflets (C) Business cards (D)
Direct mailing (E) Networking While it is very necessary for
Internet marketers to advertise their web sites on the internet,
it's equally essential for internet marketers to advertise their
businesses offline. (1) Word of mouth advertising: Talk to your
friends, families, and other people about your web site, they
know you, they can trust you better than strangers, tell them
about the benefits your web site have for them. Remember that
you are selling them the benefits and not the features, for
examples, your benefits can be: they will save some percentage
of money when they buy at your site,your customers will get free
deliveries, you must always sell the benefits and nothing else,
ask your friends and families if they will be kind enough to
give you the names, telephone numbers, email addresses of the
people they know, tell them that you may need to contact them
about your web site. (2) FLYERS OR LEAFLETS: In the U.S.A they
call it flyers in Britain we call it leaflets, they are both the
same, you can reach new people offline through leaflets, write a
decent,simple,short,advertisements of your business in the
leaflets, give it to a printer,to print them out for you, make
sure that you include your web site address and email in the
flyers, then, share out to people, either through their door
posts, or stand near a shopping centre where people walk
past,and give your flyers to people walking past you, do not
expect to get result from all the numbers of leaflets your gave
out, but do not worry, you will get some few result, the few
people are the people who are genuinely interested in your
business,you can build your business from their on. (3) BUSINESS
CARDS: Make sure you have business cards that contain your web
site and email addresses, give your business cards to the people
you know or meet. People rearly throw away business cards,ask
the people you want to give your business cards to, have you got
friends? or do you know somebody who like to save money on his
or her shopping bills?,if the answer is yes,give some extra
cards to them,to give to the people they know. This methods of
marketing works well and work everytime,it will bring you some
businesses. Place some cards in some stategic locations such as
dentists,doctors surgeries,sweets shops,notice boards,those
people who are interested in your business will pick your
card,and contact you. (4) DIRECT MAILING: Buy genuine mailing
list, send the people on your list what benefits your web site
will offer them. You may not get immediate response,but
surely,some of them will visit your web site,they may eventually
become your customers. Include your web site address and email
address in your letters,and ensure you enclose your business
cards in the letters you send out to people. (5) NET-WORKING:
Net-working with other people is another clever way of building
your business. You can join the chamber of commerce in your
locality, exchange business cards with other business people,you
cards help them to distribute their cards,make sure you them to
do the samething for you too.