Advertising Strategies: Calculating Banner Advertising Rates
There are many types of advertising strategies used by different
people. Upon testing which strategy will be best for you, you
should remember that one strategy may have different results
with different people. There is no specified strategy that works
smoothly for everyone, producing the best results. That is why
you have to decide for yourself which way of advertising to
choose. Before choosing, you need to get accustomed with all
available advertising techniques. One of them is advertising
using banners on the Internet.
Banner ads of your business can be put in different sites on the
Internet. The most important thing you must learn about banners
is to calculate the banner advertising rate. It determines the
price you have to pay, as well as the results from the
advertising. The first banner advertising rate that you must
learn to calculate is the cost per click. Although most banners
are not sold on a cost-per-click basis, you should know it so
that you estimate whether advertising on a certain site is worth
paying. If your banner has been clicked on 5 times this month by
visitors of this site, your clickthrough ratio amounts to 0.5%.
If you have paid 20$ for a monthly advertising on the site, then
the cost per click is 4.00$ (you paid 4$ for a single click on
your banner).If another site delivers a similar click rate but
offers a lower-cost CMP, then it is better for your budget.
Another banner advertising rate is the cost per unique visitor.
The average sum of pages that the visitor sees on a certain site
varies. If, for example, a particular site has an average of 6
page views per visitor and its average number of impressions per
month is 600 000, then their average user sessions per month
would be 100 000. If your aim as an advertiser is the number of
clickthroughs, then the cost per visitor should not be bigger
than the CPM. Having this site as an example, the impressions
that you will get per month will amount to 100 000.
But if brand recognition is your greatest aim and you are trying
to make your brand name popular among many people, your banner
should be seen over and over again. If so, then a low cost per
visitor would not be as important as a low cost per impression.
Many ad agencies are dealing with calculating different banner
advertising rates, so that your money can match the purpose that
you are trying to achieve.
Another calculated banner advertising rate is the so called
"conversion rate". It is important for sites that are selling
goods, and many online stores use it. This banner advertising
rate shows how many people who saw the banner actually bought
something. For more information click Banner Advertising Rates
So, as you have probably understood, the main problem when
calculating different banner advertising rates is to have an
idea of the exact number of clickthroughs. The easiest way to do
this is to use a script that will track down the number of
clicks received from different links. Here are two ad tracking
resources ,which will ensure that you get the correct total
count of clicks. Ad Tracking CGI Scripts:
LnkinLite LnkinLite is the simplest way to keep track of the
number of clicks. What's more, it is a free script that can
instantly redirect your visitors to your URL.
Willmaster's ProLinkz This script serves as a link creator,
tracker, disguiser and manager all in one. The most specific
thing it does is creating uniquely coded links that keep an eye
on all the hits and referers. The script can redirect to any URL
you decide. It is paid, its cost is 45$.
If you decide upon trying banner ads, you should have these
things in mind. You should learn to calculate your banner
advertising rates, so that your money is not wasted uselessly.