Calgary Web Design
Since I'm a web developer ( http://www.illusivecreations.com ),
I have a tendency to think everyone understands that having a
website is important. Every once in a while, I have to remind
myself that some people just haven't heard yet!
Why is having a website such a big deal? Here are 6 reasons:
A website increases your credibility. Your website has a
powerful impact on a potential customer's confidence in you. A
professional design, well-written copy, helpful product
information, and good contact info can tremendously increase
trust in your company. It lets people know you're knowledgeable
and up-to-date. If you take the time to develop a good-quality
site with helpful information, visitors will have no choice but
to be impressed. A website makes your company visible anytime,
anywhere. As of September 2002, there are roughly 605.60 million
people online world-wide. Some of them are looking for your
products and services. With a website, you open yourself up to a
world of opportunity in reaching people who might not otherwise
find you. With the click of a mouse, anyone can get to your
company's website 24/7. A website makes it easy for people to
refer new customers to you. For many businesses, referrals are a
crucial source of new customers. Having a website makes it easy
to encourage referrals, because customers can simply send
friends and business contacts to your site. Website addresses
are easier to remember than phone numbers. Plus, giving people
multiple ways of contacting you makes it more likely that they
will do so. A website is a powerful sales tool. Selling your
products through an online store is often a killer way to expand
your business. You have a perpetual, easily-accessed
storefront--one that costs a fraction of a brick and mortar
store and can reach many more people. Effective sales copy can
do an incredible job of hooking visitors on your products and
compelling them to click that "buy" button.
Even if you can't sell your services directly over the internet,
a website is still a powerful asset. It's a primer that you use
to convince visitors of why they need your services. You get
them salivating to buy, then invite them to contact you through
your site. A website increases the value of your advertising.
Adding your website address to all your advertisements, business
cards, and company literature is a great way to draw potential
customers to your company. Providing a website gives people a
way to act on your message whenever they hear about you or see
an ad for your company. Going to a website is easier than
writing, visiting a store, or even making a phone call.
Customers get the information at their convenience and don't
have to wait for a salesperson to help them. Also, it's often
more comfortable to visit a website, because there is no
obligation. Visitors don't feel pressured. A website helps you
stay in contact with potential customers. There are frequently
people who are interested in what you have to offer, but they
might not be ready to buy right now. You need to stay in contact
with them so that you immediately come to mind when they ARE
ready. A website is a great way to facilitate this. You can use
your website to collect email addresses from visitors. Then you
can periodically send out promotional emails or a newsletter.
Staying in contact keeps your company fresh in visitors' minds.
Well, there you have it -- 6 ways a website benefits your
company and helps you sell more. Do you want to leave this
opportunity to your competitors? Surely not! Each day you wait,
you're letting them establish themselves online as THE resource
in your field. Stop giving them that advantage!