Creative Outdoor Ads
They are big, bold and beautiful. Billboards have been around
for quite a while. In almost all places nowadays you can find
billboards of just about every product there is in the market.
No matter how you see it, billboard advertising is on the rise.
Compared to other forms of advertising, billboards are a more
affordable way of getting your message across to the public. If
newspaper advertising lasts only for a day and a television
advertisement last for only about forty seconds, billboard
adverting last 24/7.
Billboards can connect easily with potential markets because
more people are mobile nowadays - referring to the increasing
number of commuters and more time spent outside of the house.
Advances in technology have also made billboards more cost
effective. Advances in digital printing have also allowed
billboards to be printed cheaply and quickly on canvas. Lately,
billboards have been getting pocket-friendly as well.
But before you get your creative juices flowing and before you
plunge into the exciting world of billboard advertising there
things you need to understand. First, don't expect the billboard
to contain a lot of information. This is not just possible. The
number one rule in billboard advertising is simplicity. This
rule simply means that you need to use only a few words to get
your message across. But this doesn't mean that you can no
longer make complex, intelligent and intriguing statements. You
still can but in the simplest way you can.
Say three balls are thrown to you at the same time. Chances are
you will not catch all these balls let alone catch one. Throwing
three balls at the same time is like throwing several ideas and
message to your audience at the same time. If you throw one idea
at a time chances are most of your readers will grasp it and
walk away with the message. But if you throw two ideas at the
same time only few will be able to get your message. So pay
attention to the golden rule and keep your billboard simple. The
price for disregarding the rule is wastage of thousands of
dollars but the reward can lead to huge fame and fortune.
In billboard advertising it is also important to know your
market. It pays to be aware of what your customers need and
where most of your customers are to be able to strategically and
effectively place your billboard. If billboards are put up in
the wrong place and at the wrong crowd you might as well forget
your chance of getting a lot of customers.
Money is indeed being made in billboard advertising, lots of it
in fact, although trying to keep track of just how much the
outdoor-advertising industry is collecting in can be tricky,
since there is no system for measuring the budgets and revenues
of those connected with it. But the opportunity is there.
Businesses just have to make an effort and take advantage of it.
For comments and suggestions kindly visit Advertising Billboard Poster Printing