3 Easy Steps to Marketing Your Business to Success
Copyright 2006 Alicia M Forest and ClientAbundance.com
Do you often find it difficult to make time for your marketing
activities? Or do you find that when you do market, it's not
consistent enough to bring you the results you want? Marketing
your business is as important as what it is that you do. If you
embrace that, you will stop struggling so much and reach a whole
other level of success!
Before my business evolved into what it is now, I was trading my
time for money. As a webmistress, I charged by the hour. As a
writer/editor, I charged by the hour. As a public relations and
marketing consultant, I charged by the hour. Do you see the
problem here? There are only so many hours in the day, right?
And if I wanted to pay the rent, I needed the majority of them
to be billable hours, which left little to no time for
marketing. As you can imagine, I struggled to get clients.
But I don't struggle anymore, and here's why: it's called
passive income - multiple streams of passive income - that
enables me to work with fewer (but more of my ideal) clients
one-one-one, and gives me much more time for marketing and
growing my business with a lot less effort.
Here are 3 steps to implementing this model into your business:
1. Use the funnel method of marketing. I talk about this
constantly, but it's such a powerful model (that actually works)
that I want as many people as possible to embrace it. If you set
your business up within this system, it will automatically do
your marketing for you. And it's the best kind of marketing -
the "set it and forget it" kind! (Visit
http://www.clientabundance.com/mpfunnelarticle.htm for an
article I wrote about this.)
2. Stop trading time for money... and start creating products
that will bring you passive income. You can create products from
knowledge you already have, in a way that is easy to package and
deliver, such as an ebook. Taking your expertise and bottling it
actually allows you to help more people than you ever could
one-on-one, and it lets those prospects who might not be able to
afford your rates an option of still working with you, just in a
different form.
3. Raise your fees. Once you start offering products, and start
bringing in passive income, raise your one-on-one fees. Now
don't gasp! What will raising your fees do? It will allow you to
gracefully let go of some of those less than ideal clients and
let you work with more of those whom you are best suited to
serve. The increase in fees will, at the very least, offset the
loss of revenue from the clients that have dropped off, but
ultimately you will bring in more revenue by taking your
business to a higher level of quality and commitment. It will
also give you more time to create more products!
Structure your business around this model and you will enjoy
working with more of your ideal clients and customers, create
more income by way of packaging your knowledge into products,
and give yourself more time to spend building your business to
the highest vision of it you can imagine.