Please Your Customers and Gain Increased Sales at the Same Time
If you are running an offline business and are using your
website as additional tool for promoting and selling physical
products or providing services, you have probably thought
about making the whole process easier for your customers. One
way to help your customers and guide them through the buying
process is using an Online Live Chat Support on you website.
We, marketers, always seek for ways to please our customers and
make them feel they are special. But what managers look for are
figures saying increased sales, increased profits. So how can
Online Live Chat Support bring me increased sales?
The short answer to this question:
By taking care of your current and potential customers and
website visitors by providing them with an exceptional level of
customer service you are building the fundamentals for long-term
relationships and repeated sales.
The long answer to the question would probably include
the broader perspective and would include the question:
Which functionalities in the Live Chat Support Software can
help me increase my sales?
1. The basic functionality of chatting with online customers can
help you on several levels:
* By allowing you a direct and real opportunity to assist
visitors to make their purchase decisions by answering any
type of questions and dealing with any concern they might have
during their decision process.
* Your website can't customize your offers to each
customer but your employees can! By chatting with customers
through your website, they can offer volume discounts, offer
not-standardized products or even get orders to produce
completely new products and up-sell on various products.
2. The other functionality is the ability to monitor your
visitors. By monitoring your customers, you can see how many
visitors you have at any time, which product pages are they
visiting and how long are they staying on each of them. Using
the generated reports from all those data, you can make plans
for re-designing your website to make it easier for them to find
certain products or information.
For example, if you see that some of your products are very
popular, you can put links to them from the home page. Then, if
you see that most of your customers view, for example, the 'red
collection' of your products, then you can put the red one as
the default picture and know it's going to benefit you. It's
that easy!
1. Not only can online sales can be increased. You can also use
the opportunity to inform visitors about the location of your
physical stores of your stores, about special discounts in them
or new collections added and thus increase your sales in
stores.
2. A very useful tool is the 'initiate chat' with
visitors. Just imagine what will your customer think when you
will greet and offer assistance to them when they come to your
website? If this effort seems too much, you can see if some of
them are staying longer on some page and offer customized
support. That way, you build your way to increased sales numbers
and higher revenues.
3. The last point is the availability of the operators'
support by itself. No matter if your visitors want to talk
to you, the fact that operator is available provides more
credibility and improves the overall picture of your company in
the eyes of the visitor. That also leads to increased sales and
greater credibility.
Most important point here is that if you look long-term, you can
create the ultimate experience for your online customers just by
getting data about their journeys through your website and
carefully listening to their feedback (from your conversations
with them).