Listening to Branding in a Writing Classroom

Familiar Landmarks .. "It is not what you look at that matters, it is what you see." Henry David Thoreau Third Place Messages in the Writing Classroom Starbucks does it with branding. The colors, the furniture, the baristas! That's what makes it possible to march up to a register in any Starbucks and proudly order a Grande mocha no whip skim latte without a blink! You feel supported by what you see and what people are doing in the space. It looks familiar. You are entering a No Risk Zone. It's so familiar, Make Yourself at Home should appear on the door! In your writing classroom, the same can be true. It can be the one place in school where students, see the endless possibilities for growth. Support them through familiar landmarks. Plan thoughtfully for creating a third place environment, a place where students feel capable, comfortable and creative. These are the Third Place messages that appear in the Coffee Culture world. In the Cafe Kulture... Teachers adopt the term branding as well. What familiar sights and sounds can be part of your Caf