The Opt-In Secret

Everyone knows that in order to be successful online you need build a large (quality) list through some type of Opt-In offer.

You see them now on virtually every site you visit on the internet, some type of form, whether from a pop-up window or directly on the site itself, that is asking for your name and email address in exchange for some type of offer (newsletter, e-course, free chapter etc.)

Unfortunately, many web site owners (yes, even the gurus) are not doing everything they can to maximize the number of people who opt-in from their website. In fact, many site