How Does Pay Per Click Marketing Work?

So how do people find my website? This is by far the most frequent question asked by businesses wanting to increase the number of visitors to their site.

The answer to this question is that there are a number of different ways to attract visitors, these include; search engine optimisation of your website, banner advertising and link campaigns, as well as Pay Per Click. This article focuses on Pay Per Click which evidently the most effective and efficient method.

What is Pay Per Click?

The majority of search engines provide a service whereby they sell the top positions on search engine results pages.

For example, if an internet user wants to find an exclusive gift shop for Christmas presents, they would go to their prefered search engine, and type "Christmas gifts". If this search term is a keyword we have set up for you, then your website listing will appear at the top of the results page.

How and why does it work?

It works because it allows users to find what they are searching for and your company details will be one of the first items they are likely to read. They can read your summary about what products or services you provide. Because of this, the user does decide to click through to your site, they are more likely to make an enquiry or generate a sale.

Where will my listing appear?

Your website will appear in search results in the following search engines ..

Google

Yahoo

MSN

Altavista

Lycos

Ask Jeeves

AOL

and many, many more

How much will it cost?

This is one of those