Brochure Printing Made Easy
What better way is there to promote your business than by
distributing brochures? Say you want to have a garage sale. If
you compare a black-and-white flyer with a full-color brochure,
which one do you think will capture more attention?
- A full color brochure is a sure-fire way to promote your
business. - A brochure is a single-sheet document which comes in
several sizes. It can be mailed or personally handed out to
people and is considered as one of the best promotional
materials. It is also a good selling aid. - Whether you need
them as product flyer catalogs or as trade show handouts, a
brochure is the best format to convey the message that you want
to send out. - Promotional brochures can create a lasting
impression and they leave a powerful message to the minds of
your prospective clients and customers.
1. Choose The Paper.
Pick the right kind of paper to use. Choose a fun and light
color scheme when printing out brochures for businesses where
the main target market is women. For businesses whose clientele
are mostly men, choose more masculine colors and a heavier
paper. Some people go for coated papers to achieve a more
vibrant, upscale look. Whatever color, thickness and texture of
paper that you choose, make sure that it incorporates the
message that you want to give out in the brochure. It is also
good to somehow match these with the company name and logo.
2. Write The Content
On the back cover and on the succeeding pages of the brochure,
you can write a brief company profile. Make sure that this shows
the products and services that you offer so that people will
learn about your company. Make the content as brief, concise and
as informative as possible. Give out your company's complete
contact information: telephone number, fax number, address,
e-mail and website, if you have one.
- What message do I want to give out to customers? - Why would a
client/prospective customer read my brochure? What's in it for
them? - Would they eventually take advantage of the
products/services that I offer?
3. Choose The Design
When choosing the design for your brochure, do not forget to
include the corporate logo, the name of the company and a brief
tag line or slogan which would represent the products and
services that you offer. Ideally, these should be on the front
of your brochure. Keep it simple because you would want people
to gain immediate interest so that they will get one of your
brochures and actually read them. When you find a company that
will print out the brochures for you, they might have some
graphic designs available. This is what mainly captures the
attention of readers that is why you should focus on the design.
There are also a lot of websites online where you can find
companies offering brochure printing services. If you want, you
can even some up with an eye-catching design yourself, and just
have the brochures printed out.
4. Choose The Right Folding Pattern And Paper Size
Even an insignificant factor like the number of folds can
contribute to the general look, feel and functionality of your
brochures. This enables you to create a more varied look, as
compared to just the traditional 2-page leaflet.
5. Folds:
i. Half-Fold
This is a single fold which provides four pages to print on. If
you have a letter sized paper (8 1/2 x 11 or 11 x 17), then you
can come up with a great 4-page brochure catalog.
ii. Tri-Fold
This design contains left and right flaps which open further to
reveal a message within. It creates a 6-page (3 front and 3 back
pages) brochure. This style gives you more space to print out
your company information.
iii. Z-Fold
The brochure will open up like an accordion and this style
leaves you with even more space for printed information.
5. Print 'Em Out!
Brochures are ideally printed in more than one color for better
visual effect. They can be printed in one or two colors, or in a
four-color process. You can either use the conventional offset
printing or go digital. With the conventional method, you get a
high standard print quality. With digital printing, you may
print out a smaller volume in full color. Check out companies
which offer brochure printing services after deciding on the
general look that you want. Make sure that the company is
reliable and is capable to give you exactly what you want.