The Art of Giving Business Cards
Giving business cards is an art, not only because they are
needed to be considered successful or because, in fact, they
represent your corporate or professional identity, but also as
an opportunity to impact your existing or prospective customers,
and stay in touch with them, helping you to deal confidently.
The scope of business etiquette includes considerations that
many professional ignore, or simply do not pay enough attention
in the belief that a business card is just a small paper
rectangle with a name and phone numbers to introduce yourself.
Color business cards demonstrate that there is something else
beyond a simple paper cut; otherwise, they simply would not
exist. Certainly, all over the world business cards are
used to provide information about a company and/or the employee
or professional who holds it, as well as contact information and
other details such as business acquaintances or personal details.
Some of them include expressly empty spaces to write certain
details such as an appointment date, some others are as simple
as blank cards that come in handy when the holder has to leave a
customer further details. However, those in color are
undoubtedly part of a practical business strategy following
refined business etiquette.
In business, time is gold and every minute is important because
more often an individual only has a few minutes to impress a
prospective client, before someone else does it first. Gentle
manners can conquer, but accompanied with poor business cards,
it is more likely the client will forget about you as soon as
you live. Unprofessional business cards will not impress but
will leave your prospective client with negative thoughts about
your company.
On the other hand, color business cards are as attractive that
catch the eye of even the most skeptical business contact. There
is nothing more accurate that "a picture is worth a thousand
words" when it comes to describing the first impression left on
a person who receives a business card especially crafted to
achieve a predefined business goal.
Color business cards and regular business cards should meet the
criteria of being printed in very high quality paper, designed
by professionals and never using public domain graphics or other
elements that makes them look cheap. You'll need real estate business cards if you're in that
industry. Make sure to include all personal information to your
business acquaintances, and always carry enough of them with
you, particularly when you are planning to attend a business
meeting or social event.
The art of business cards is not only in giving them away, but
also exchanging and receiving. Every time you attend an event
where other professionals participate, try to exchange business
cards with them, particularly color business cards to better
impress, and when you receive a business card, study its design
and content because you can learn from them.
Finally, always keep in mind that business cards are the
branding tool of your company, not just a piece of paper to stay
in touch with someone else.