Successful Marketing Using Viral Marketing
Viral Marketing is all about giving away your own free product
or service along with your ad copy (contact information, link,
email, etc.). In turn, recipients of your free product are
allowed to pass it along to their own clients, prospects,
visitors and others as a freebie. This is a quick way to
multiple your marketing at no extra expense and without extra
effort on your part.
Here are some popular viral marketing techniques to follow:
1. Ebooks - Share your no cost ebook with your website visitors.
Include a nice full-color ad for your most popular product line
with links to your website and email. Tell recipients to share
copies of the ebook with their own site visitors and other
contacts.
2. Software - Share a trial or "lite" version of your software
with your website visitors as a freebie. Don't forget to include
that ad for your most popular product line with links to your
website and email. And tell recipients to share copies of the
software with their own site visitors and other contacts. For
help creating software, hire help from online bid sites like
Elance.com.
3. Web Host - Offer to host small business web sites on your
server at no charge. In exchange, place your own banner ad at
the top of the site for viral marketing. You can setup a fold
for their site and they can choose their own domain name and
have it redirected to that folder.
4. Templates - Design your own website or other templates,
include your own marketing information on them and give them
away as free downloads or as an electronic package. Grant
permission for recipients to pass them along.
5. Articles - Write articles about your industry. Include your
website and contact information in the byline and grant
permission for others to publish as long as they keep the byline
in tact. Then people can use your contact on websites, in
ezines, newsletters and other places where once again, viral
marketing will speed the spread of information about your
business.
6. Discussion Board - Set up a Discussion Board on your website
with your banner ad attached at the top. And invite others to
link to it and use it for their own sites.
In summary, by using viral marketing strategies, you can reach
out all over the Internet with much less effort. See which
methods work best for you and repeat them as often as needed.