Can You Really Become a Marketing "Genius"?
Effective marketing is vitally important no matter what business
you're in. Consider what marketing expert Jay Abraham said about
a vital key to marketing success: "Anyone can become a virtual
marketing genius equivalent by doing one simple thing: testing."
In other words, learn how to test test various elements of your
marketing to find which of them really work - and which don't -
and you can learn how to market effectively.
Notice that Jay did not say that by testing anyone would BECOME
a marketing genius. He said "marketing genius EQUIVALENT."
In other words, if you're willing to do what most marketers don't
do - test, and adjust accordingly - the results can be the same.
Yes, by testing, you can generate the same results as a marketing
genius, without having to be one.
Despite the dramatic increases in response that can be gained
through scientific testing, most marketers and copywriters today
still don't take advantage of it. Still others either don't test
enough, or don't test properly.
One reason many don't test is that by focusing on "institutional
advertising," they don't have to be held accountable for the
results (or more likely, the lack of results) of their marketing.
Their view of an ad's success is, more often than not, whether
it "looks good," "makes people laugh," or "wins advertising
awards." Not whether it produces bottom line results.
On the other hand, virtually all true marketing experts preach
about the importance of testing your advertising and marketing.
Yes, marketing "geniuses" are usually very big on testing! Why?
Because even professional marketers often find it very hard - if
not impossible - to predict how prospects will react in a given
marketing situation. So even if you have some marketing savvy,
testing can show you how to boost response that much further.
You don't have to be able to write a perfect sales letter on the
first draft, or the second, or third. You don't have to instinctively
know what the most profitable price is for your new product
or service. You don't have to guess which of your potential
headlines will pull the most response.
By scientific testing, the true value of all theories, opinions
and educated guesses are laid bare. If they truly contribute
toward marketing success, testing will prove it. If they don't,
testing will prove that, too.
In short, you don't have to be a literal marketing genius to
generate better response from your marketing efforts. Nor do
you have to listen to the marketing advice of others, which
may be inaccurate and unprofitable, although well-meaning.
Your prospects and customers can show you exactly which
marketing approaches are truly most profitable in the above
areas, and many more, if you only test.
ABOUT THE AUTHOR
Marty Foley's unique members-only site reveals proven insider
testing resources you won't find elsewhere, cutting-edge Internet
profit tools, plus gives you hands-on, personal help to build &
boost the profits of your Internet biz. Click now for
e-commerce success! http://ProfitInfo.com/catalog/v5/