4 Killer Steps To A Targeted Sales Frenzy

4 Killer Steps To A Targeted Sales Frenzy

Copyright [C] 2002 Shahnaz Rauf, www.snzeport.com

Target Your Customers. Yes zero down and pinpoint
with accuracy. Grab them.

Have you noticed how a particular combination of
shops always tend to cluster together, usually
within easy access of a major consumer center. Say
you will have a grocery store right next to a bake
shop, a hair saloon, maybe a pizza parlour or even
an ice cream corner, a toy store etc. Simple they
are all feeding off one another. Their customers
are usually the same set of people. Say you go for
groceries [a basic need], then your kid starts
hankering after a toy. OK lets get her one. Oops
it is lunch time. How about a pizza n ice cream?

On the web, if you are just starting out, it is
a good practice to lurk in the forums, find a need
and then slap them with it. This usually works for
info products and software. But what if you already
have a product/ service that you want to market
online. Say you are selling jackets or home
insurance. You need to go where your customers are.

Now how do you find your customers. How do you get
highly targeted traffic to your website? Of course
the conventional techniques of pay per click
advertising do work but can be a real drain on your
purse strings or even your brain- and may not give
you the amount of exposure you desire.

Here are 4 do-able steps that can immediately take
your sales to the next dimension:

1. Profile your target customer:

Develop a profile of your end consumer. This
information alone can identify your market.

- Who is the end user of your product (Kids, adults,
men, women, elderly, sick, newly married etc)?

- Who will most likely make/ instigate the buying
decision [ Parents, caregivers, school teachers,
employers, brides, etc]?

- Which financial category, geographical /cultural
region / heritage does your customer belong to?

- What