How I Made $4,000,000 on a $0 Ad Budget. Mostly...

Dead Rule Of Internet Marketing #1 - Make Everything
Sound Bigger Than It Really Is

I'm as guilty of this as anyone. I'm guilty of it in
the very title of this article.

Here's the deal - we sold a high traffic website for
$4,000,000. The advertising and marketing budget for
the site was $0. That's the reality. I'll show you
how I did this in a moment. In the meantime, let's
take a sober look at the harsh reality of this deal.

"$0 Ad Budget"? Yes. "No Cost"? No Way!

While we paid $0 for advertising per se, what we had to
pay in terms of time and effort was great. You, too,
should be prepared to sacrifice. You *can* generate
great business without an ad budget, but, let's get
real - it takes effort.

Marketing on a $0 budget is like North Viet Nam
fighting the United States: The U.S. had big guns - The
Viet Cong had speed and ingenuity. When you're up
against companies that have big budgets, you have to
out-think them and use your smaller size and agility to
your advantage. The problem is, this fast movement
takes energy - lots of energy.

I could list the thousands of ways this endeavor tried
to sap my energy day in and day out. Rather than bore
you with the minutia, I'll pass on the wisdom that
allowed me to succeed:

If someone tells you that you are crazy or that you
will never succeed, this is the big voice in the sky
telling you that you're on to something big. Sometimes
it will seem that you have suffered an irreparable
setback. If you're alive enough to think about it, you
haven't. "$4,000,000?" Yes. "$4,000,000 in Mark
Joyner's Pocket?" Ha. Ha. You Kill Me.

The sale of SearchHound was for $3,000,000 in cash and
$1,000,000 in strike warrants. The warrants could end
up being worth much more than the cash amount - or they
could mean nothing at all. I'm focusing in on the
cash. The company that purchased SearchHound is a fast
mover for sure, and if I were an investor, I'd jump in
on their IPO the moment it hits - but I don't play the
market. I'm a marketer, pure and simple.

Now, after I pay off our broker, give 1/2 of the
remaining proceeds to my founding partner (who designed
the technical back-end), pay the tax man, and give a
sizeable bonus to my staff (I go to sleep thankful
every night that I have them), I'll end up with just
over $1,000,000 in my pocket. And then there are those
warrants.

So, having a cool million in my pocket after taxes and
all is not bad. It's not $4M, though. If you think I
should have received more, send me an email and I'll
send a reply from my yacht. (I'm kidding about the
yacht - most of the money will go into the expansion of
my primary business. If you're a competitor, the
answer is: "yes, you should be afraid - very afraid".)

How I Did It on a $0 Ad Budget

The actual marketing plan itself was very simple. I
did not create a standard marketing plan like they
teach you in school. Some people swear by them, but I
just don't find it necessary (if you think I'm crazy
for not using a standard marketing plan, send me an
email and I'll send a reply - from my yacht! - OK. OK.
I'll stop with the yacht jokes).

What I did was create an Internet Marketing Battle
Plan. If you've read my course then you already know
what I'm talking about. The Internet Marketing Battle
Plan is a system I created which can be applied to any
website for any purpose, consisting of a series of
"Killer Tactics" tailored to your particular situation.

An Internet Marketing Battle Plan consists of 5 tactics
for:

1. Getting People to a Website

2. Keeping People at the Website

3. Getting People Back to the Website Once They've Left

4. Closing the Deal

5. Working the "Back-End"

Then you just execute your plan. That's all there is
to it. OK, I'm simplifying things greatly here. There
is more to it than that, of course, but you get the
general idea. You'll probably develop several Battle
Plans and refine them before you find one that really
sticks. Any good marketer will tell you that testing
is the foundation of all this. A combination of
testing with this clear methodical approach is your
blueprint for success. I don't care if you're selling
a product, selling advertising, generating leads - it
doesn't matter.

People have offered me obscene amounts of money to
teach them my methods. When I tell them that there is
nothing I do that is not covered in my course (I just
don't do consulting or lectures any more), they say:
"come on, you're holding back on me". The truth is,
there really isn't anything I do that I didn't reveal
in my course.

I wish I could tell you otherwise. Really. I seem to
regret publishing the course every day. That is, it
always comes back to bite me. I now must face an army
of competitors using my own tactics against me. Live
and learn.

Well, the genie is out of the bottle, so to speak, so I
may as well let you in on it as well. Here's where you
can find it in case you don't already have a copy:

http://www.roibot.com/kt.cgi?R22577_art

Some Final Advice

As a final note of encouragement, here's a little
story. When I was a young enlisted soldier in the
Army, I decided that I would like to attend Officer
Candidate School (OCS) and earn a commission. There
were hundreds of annoying little hoops I had to jump
through before I could even submit my application.
Most of them consisted of going from one administrative
office or another to get some paper work signed or some
form approved.

I kept a running count of all the times I heard some
"desk-jockey" tell me "you can't go to OCS". I stopped
counting when I heard my 29th "no". I'll tell you what
these "no's" amounted to in a minute.

A similar story can be told about the sale of
SearchHound. I get really angry when I think about all
of the negativity and "nay saying" I had to overcome to
make this happen. A personal friend even sent me an
email that said, "dream on" when I sent him a copy of
the press release for the sale. Even after I showed
him all of the independent news sources covering the
story - he still couldn't believe it.

Some people are programmed for failure. Allow the
following information to program you for success:

I went to OCS and graduated with one of the top ten
academic averages of my class - that was the result of
29 "no's". And, as you know, I sold SearchHound for a
tidy profit despite all the nay saying and disbelief.

>From time to time during both of these endeavors I was
inspired by the words of one of my heroes: Sir Captain
Richard Francis Burton (the explorer and scholar - not
the actor). On his quest for the source of the Nile,
he became violently ill and could barely stand - though
he continued on. One of his partners asked him
"Richard, if you continue, you will surely die. Shall
we turn back?" He replied:

"The devil drives!"

ABOUT THE AUTHOR
Mark's techniques have been labelled "the future of
Internet Marketing." His most recent exploit is a
unique advertisement tracking service called ROIbot.
Click below now, because you can try it for just $1...
http://www.roibot.com/r.cgi?R22577_art