Sell Yourself, As Well As Your Product

When selling a product to a consumer, one of the things we tend to overlook, is that it is as equally important to sell ourselves.

A consumer wants to know that the person behind the product believes in what they are saying, and they want to be convinced that the person making the presentation would use this product themselves.

Not to long ago, I went to get my oil changed at one of those fifteen minute quick lubes you might find along a major highway.

I watched the mechanic as he pulled my car into the bay and began to prep my car for the oil change.

Not long after I had begun reading my magazine, the mechanic came into the waiting area, and asked me to step outside so he could go over a few things in reference to my car.

While standing under the hood, gazing down at my car engine, the mechanic began to explain to me, that due to the high mileage on my car, it would be in my best interest to have my transmission fluid changed.

This made sense, however, the entire time he was explaining, he never once looked at me, only the engine, as though he was speaking to the car and not to me.

He than began to explain the process of changing the transmission fluid. He began by telling me that some part of the transmission would be