5 Reasons You Need to Build a List
Building a list for your business is the most lucrative way to
make money. Once you have contact information for your
potential customers, you can market to them over and over.
Statistically, it takes about seven contacts with a potential
customer to get the sale. However, over the course of one year,
if you continue to market your product or service to that
reader, you have an 80 percent chance of making the sale.
Below is a list of reasons why you need a list.
1. It's where the money is. As I mentioned before, when you
capture the contact information of your potential reader you can
market to him/her over and over again. This increases your
chance of making a sale.
2. You can build a relationship with the potential customer.
Credibility is always a problem on the internet. When you build
a relationship with your potential customer, you are more likely
to get the sale. Your new customer is more likely to trust you,
further leading to another sale.
Now that doesn't mean you should abuse this relationship. Offer
your new customer products and services that will actually help
him/her. You will inspire more confidence this way and increase
your sales.
3. It's cheaper than finding new customers. It costs about five
times more to find new customers than it does to market to the
ones you have. Build a relationship, provide your customers with
valuable content, and they will stay with you.
4. Lists are easy to build. Once you have decided the topic of
what your list will be, all you need is a good lead capture
system. Set up a minisite, list the benefits of subscribing to
your list, and collect the email addresses.
Then you can send them your offers. Just don't forget to provide
some kind of content. Offer a free report in addition to your
newsletter. I can't emphasize enough how important good content
is. You want to keep your customers coming back, and content is
king on the internet.
5. Having a list will open up new markets for you. If you have a
lucrative list, word will get around. This will open up a new
market for you because you will get plenty of potential joint
venture partners.
Not only will you get tons of products thrown your way,
absolutely free, but you will add new products to the line you
sell.
Let me caution you here: don't accept every joint venture you
get. Make sure that the product falls in line with what you are
already selling. Make sure that the product is a good one.
Evaluate it yourself first to make sure that this is a product
you can be proud of selling. Your reputation is on the line
here.
Send too many offers to your list, and your readers will get so
angry with you they will unsubscribe.
There are probably dozens of reasons why you should build a
list. The most important reason, of course, is to increase your
bottom line. Give your customers what they want, at a fair
price, overdeliver, and you'll be well on your way to quickly
and easily increasing your profits.
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Simon James is the owner of Instant Leads, a site that
specializes in teaching businesses how to generate leads, as
well as how to build a business out of generating leads. You can
get more information from his site by clicking here:
http://www.instantleads.org
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About the Author
Author: Simon James
Company Instant Leads
Url: http://www.instantleads.org