"Make no little plans, they have no magic to stir your blood... MAKE BIG PLANS. Aim high in hope and work." So wrote Daniel H. Burnham in the last century. The big plans are important. They capture your vision. The next step is to break them down into "do-able" chunks, chunks that can be done in even one day. That is what gives you a definite sense of accomplishment, isn't it? The big plans are necessary, the baby steps, imperative!

An associate shared a marketing tip with me the other day. She said, "Go big, or go home". I thought about this quite a bit as it seemed so brash and arrogant. Great slogan, but what about the little guy? Then, it all made sense. Each person has the opportunity to define