5 Surefire Tactics to Increasing Your Website Sales and Prof
If your business is online to profit, then you know how important it
is to convert your visitors into paying customers. Despite this, a
common question I get asked by my clients is:
"I'm getting tons of hits to my page, but I'm not
making any sales! What's going on Adam?"
Without doubt, the most rewarding point of selling online is when
you can witness with your own eyes, your website visitors spending
their hard-earned money on YOUR products...
But why are the MAJORITY of webmasters failing to obtain a
lucrative profit stream from their site, even WITH a constant flow
of traffic?
More importantly, what can you do right now to INSTANTLY
increase your website's selling power?
(1) Attract *TARGETED* traffic....
It's a proven fact that targeted traffic will result in a greater visitors-
to-sales ratio (also known as a sales conversion rate).
Therefore, spending $50 on targeted traffic can be more profitable
then spending over $500 on untargeted traffic.
Why? Simply because the visitors derived from the targeted traffic
WANT what you have to offer. Thus, they will be much more
responsive to your website.
Two effective methods of driving targeted traffic to your website are
bidding for targeted keywords and keyphrases at pay-per-click
search engines such as Goto.com and via e-zine marketing.
While you can target more accurately with pay-per-click search
engines, e-zine advertising is considered much more effective as the
visitors are of higher-quality and are usually more responsive.
(2) Grab Your Visitors Attention *INSTANTLY*....
How? By utilizing a concise, benefit-filled HEADLINE!
Your headline is the MOST important step of keeping your potential
prospect interested in what you have to say.
If you are selling an e-book teaching how to generate targeted traffic
to your site and you also offer a money-back guarantee, then don't
say "Welcome to YourDomain.com", instead convey the biggest
benefit of your product.
An example of an effective headline for this product could be:
"Discover PROVEN Strategies to Generating an Avalanche
of High-Quality *Targeted* Traffic to YOUR Website
in Only 10 Days or Less... GUARANTEED!"
One style of headlines which usually work well online are the short
'How To' headlines. For example, "How To Increase Your Website
Traffic By OVER 1000% In 2 Weeks Or Your Money-Back!"
(3) Implement The *DIRECT RESPONSE* Principle....
The direct response principle is simply the means of selling products
online via a SALES LETTER.
It doesn't have to be the only page of your site, nor the front page,
but it must be accessible on your website. Despite that, do NOT
hide your sales letter amongst a huge pile of links.
If you look at any website that makes a lot of sales on a daily basis
and you'll notice that they ALL make money from direct response
sales letters.
Don't be fooled into thinking your site must be content-rich in order
to sell it's products. You can have tons of free articles, contests,
and surveys, but if there's no sales letter - you're killing the potential
of your online business.
(4) Prove You Care With Customer *TESTIMONIALS*....
If you don't have any testimonials or positive comments from your
customers, just ASK! Send an email to your customers and say
you'd like some feedback, it need not be anything complicated.
Then collect and compile your most attractive comments and display
them throughout your sales copy on your site. The testimonials will
reinforce YOUR creditability which equals more sales - meaning
more profit for you.
Before copying these comments, ensure you personally request
permission from the customer first. And ask if they don't mind you
adding their name, email and website address at the end of it. While
adding these details aren't necessary it will add to the creditability
of the testimonial itself.
(5) Utilize A Solid And Effective *GUARANTEE*....
Making a simple change to your existing guarantee can result in an
instant boost in sales... IF done properly!
When writing your guarantee always remember that your aim is to
eliminate all danger and worries of your customers. If you do so by
removing the risk with a money-back guarantee, for example, you
will make it a much easier choice for people to consider your offer.
But by making your guarantee even more powerful, you'll also
benefit from clients who will love you for your support and create
word-of-mouth advertising for your business.
Here's an example of poor guarantee:
___________________________________________________
"If you're not satisfied with our product, you can return it
within 30 days of purchase, and receive a full refund."
___________________________________________________
And here's one I came across recently:
___________________________________________________
"If you're at all undecided about MYKS!, just take
advantage of our guarantee. Buy it, download it, review it... if
you don't like it, just ask for your money back. We won't
be upset, that's what the guarantee is for."
___________________________________________________
You may have noticed the above guarantee as the same used very
effectively by Ken Evoy for his Infopreneur's Toolkit , "Make Your
Knowledge Sell!".
He completely removes the risk by explaining exactly how to use the
guarantee -- he literally ASKS for you to take advantage of the
guarantee!
Take a look at his other website's and see how he use's strong
guarantee's to capture customers that would have previously not
ordered.
http://myss.sitesell.com/default.html
http://myws.sitesell.com/default.html
http://buildit.sitesell.com/default.html
http://myps.sitesell.com/default.html
By applying all of the above tactics to your website, you're virtually
guaranteed to increase your sales and profits almost instantly.
About the Author
Adam Kling is the CEO of MyBizHosting.com where he offers
professional web hosting with FREE 10 minute account set-up's and
LIVE technical interactive web hosting support. Click on this link to
visit his site: http://Killer-Profits.com/cgi-bin/t.cgi?l=MyBizHosting