Why is Search Engine Optimization Important
If your business is dependant on customers visiting your
website, then you should take a second and ask yourself if
you're happy with the amount of business you're receiving from
your site. If the answer is yes and you're overloaded with work,
then you probably already had your site optimized or chose other
means of advertising. However, being that you're reading this
article, you are probably in search of answers or suggestions as
to creating more traffic to your website.
Now that we got that out of the way, let's address why
optimization is important. For starters, who doesn't want more
business, right? I mean business is money and almost everyone I
know enjoys making more money. So, with that being said, seo is
an essential part of the online community when it comes to
actually making money.
The reason I'm saying this is because the web is a vast place.
Whatever your company sells or offers as a service is more than
likely offered by many others. Some of your competitors have
probably already had their site optimized. My point being is
that there are probably 100's if not 1000's of sites ahead of
you in the search engines.
A professional SEO can rank your site and bring EFFECTIVE
traffic your way. Let's use an example. Let's say you're selling
candles and you want your site to come up in Google when some
one types in "candles".
Now there is definitely some competition going on to rank for
that key term, but not a whole lot. You're competing with
roughly 7 million other sites using that term. Now you're
probably saying to yourself 7 million! That's a lot! It may
sound like a lot, but it's not that bad.
The term "candles" was searched a total of 2,580 times over the
last 110 days. This is according to a very accurate tool we use
to find key terms to use. Let's say you rank #1 for that term
and you get everyone who searched for that term to click on your
site. Now, assuming you get 10% of the total traffic to complete
a sale, that is 258 sales.
Assuming a candle is 5 dollars and each person only purchased
ONE candle. 5x258 = $1290 Not bad right? The hard part is done.
That's getting people to your site. Now all you have to do is
sit back, relax, and watch sales increase. The possibilities are
endless!